Marketing and advertising professional David Strand of Strand Marketing is offering a marketing brief for companies seeking to deal with coming bad times. The brief, entitled "Gearing Up for a Slow Down: 7 ideas for marketing in a challenging economy," contains tips on investing marketing dollars in the most efficient ways. Topics include time-sensitive advertising, e-marketing, search engine optimization, public relations, and sales incentives.
According to Strand, "In these unstable times, business owners are understandably looking to cut costs. But is it time to do the Ostrich, or be a cautiously optimistic leader in your field? I've prepared this brief to offer some simple and inspiring ideas for keeping yourself out there in front of customers while the business world is building new cornerstones." The brief is available as a free PDF download from the Strand Marketing web site.