Industrial Augmented Reality Is Practical Now

Dec. 9, 2021
PTC's Terrance Strom discusses the advantages of augmented reality in an industrial setting.

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This video appeared in Electronic Design and has been published here with permission.

Augmented reality (AR) is not just for the upcoming metaverse. It's ready for prime time and already in use in industry. PTC targets enterprise AR applications with tools like Vuforia. I spoke with Terrance Strom, Vice President of Augmented Reality Marketing Strategy at PTC, about how AR is being used now.