Do You Know Where Your Web Site Is?

May 9, 2007
To borrow from the well-known slogan for FOX Broadcasting's 10- O'clock news ("It's 10 O'clock: Do you know where your children are?"), which celebrates its 40th year on the air, this question can also be applied to an engineering company's website. ...

To borrow from the well-known slogan for FOX Broadcasting's 10- O'clock news ("It's 10 O'clock: Do you know where your children are?"), which celebrates its 40th year on the air, this question can also be applied to an engineering company's website. From time to time, the parent magazine, Microwaves & RF, and its associated properties, such as Microwaves & RF NotePad, have carried reviews of different companies' websites. Often, these reviews are greeted much like the brother-in-law with a history of overstaying a welcome, even though they are meant to offer constructive criticism.

Unfortunately, for some companies, the website is a necessary evil, a part of doing business. It must be maintained, at least with some minimal information. These are the sites that often show a "Last Updated" of several years back and very little useful information. The more-astute companies view their website as a true sales and engineering opportunity. Engineers, in particular, are savvy about finding product and application data on company websites. They will return to the good sites, and abandon the bad sites (along with any possibility of buying from those companies). Engineers like as much information about a product as possible, and they appreciate additional "goodies," such as reference design layouts, application notes, and technical articles. Do you know where your website is?
About the Author

Jack Browne | Technical Contributor

Jack Browne, Technical Contributor, has worked in technical publishing for over 30 years. He managed the content and production of three technical journals while at the American Institute of Physics, including Medical Physics and the Journal of Vacuum Science & Technology. He has been a Publisher and Editor for Penton Media, started the firm’s Wireless Symposium & Exhibition trade show in 1993, and currently serves as Technical Contributor for that company's Microwaves & RF magazine. Browne, who holds a BS in Mathematics from City College of New York and BA degrees in English and Philosophy from Fordham University, is a member of the IEEE.

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