Jay McSherry

Jay McSherry is president of Butterflies & Castles, Inc., a full-service marketing communications company that provides market research, strategic planning and other marketing-related services to enterprises and publishers. Before forming B&C in 1991, he'd held senior marketing management positions at some of the major B2B publishing houses, including McGraw-Hill, CMP and IDG. Jay holds a BS degree in marketing from Fordham University. He can be reached at (201) 248.5080.

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